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Anderson University

College of Business


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Business Connections

AU Business Club

This past year the Business Club had a theme: Entrepreneurship Series Guest speakers included:

  • David Strickland – Strickland Marine (established small business)
  • Erin Silver, Silver Salon (Startup small business)
  • Scott and Donna Birdwell – Eggs up grill (franchise)
  • Mike Coffin – (Construction business and former medium size business takeover manager)
  • Saron Woodworth (Small marketing company startup)
  • Russ Ford (Inventor, of several items and creator of several very successful businesses)

Business in Paris, France

Spring 2014 Dr. Moore and Dr. Spencer taught classes on business in Paris and took a group of 22 to Paris during Spring break. The trip enabled students to see what another country was like, learn that they could operate in a different country and culture, and learn how many aspects of business in Paris and the EU were conducted.

As a part of the class and trip

  • We had an exAU student who was French but living in Germany talk to the students discussing what it was like living in France and Germany and what it was like working for Addis in Germany.
  • We had an exAU student (American), living in Paris meet with us at a French restaurant and tell us what it was like, as an American, to live and work in Paris.
  • We visited a $4 Billion Euro firm (Plastic Omnium) in Paris. The SR VP of Human Resources, an AU MBA grad, and several Director level managers spoke to the students about their company and operating a worldwide business.
  • We visited several small businesses to see how they operated in France and the students got to understand the tourism business from the point of view of both curators and users of tourist facilities.

The trip and class were well received and the assignments for students to learn about the EU, French history and culture, and Paris we educational for all. The greatest benefit to the students is the belief in themselves that they can handle new experiences with confidence.

Chick-Fil-A Leadercast, Anderson University, May 9

Lead Like Jesus & International Business Research Seminar, University Center in Greenville, June 12 & June 13

Guest speakers: Jimmy Blanchard, Chairman of the Board, Jordan-Blanchard Capital and, Michael Cardone, Chairman & CEO of Cardone Industries.

Class Projects

Advertising project for a new item at the Sweetery - Created a campaign for them to market at a national food exposition in New York.

Two teams did materials for AIM to celebrate their 25th anniversary.

One team did a project for a nationwide MINI Cooper contest to do a campaign for MINI

One team did an advertising campaign for TrailerLogic - Materials to promote a trailer built for restaurant to take their goods on the road to cook and serve.

One team produced email materials for AU to use to makes its annual United Way campaign push.

Internet projects for:

AU MBA Google ad words

Campaign for a travel agent

Developed a strategy and tools for AU student life to communicate to the student body.

Enactus Activities

This year the Anderson University Enactus Team placed third in the quarter final round at the national competition. This is our all-time second best placing. With 75 students and two advisors, Anderson University Enactus participates in 5 projects in the Anderson community and internationally. This academic year, our students have contributed over 5,440 hours serving other individuals. From business startups, businesses improvements, to sharing knowledge, our Enactus team has influenced the lives of at least 7,269 people. The following three projects highlight the majority of our efforts this year.

WACS, an 11 year effort by a local non-profit organization, Anderson Interfaith Ministries, is a program designed to empower women to go back to school, earn their degrees, and find fulfilling jobs providing the means to improve their economic and social situations, thus improving their family's quality of life. Our Enactus partnership with this program provides training to these women to give them knowledge and skills to assist them in searching for and securing gainful employment. This year our partnership launched a new children's and teen's financial literacy program and continued to empower economically challenged woman in Anderson County.

Our initiatives included:

  • Connected women with educational resources
  • Developed and implemented new training seminars for the women
  • Resume development
  • Interviewing and networking skills
  • Finance management
  • Public speaking
  • Taught age-appropriate financial literacy sessions to the children of the program
  • Investing and saving
  • Debt management including credit cards, car loans, and student loans
  • Budgeting
  • Created incentives for the children to save and budget their money
  • Equipped 58 women with useful and applicable career training and job skills
  • 75% of the graduates from the past year received job offers
  • 25% of the past year's graduates received promotions from their current positions
  • Increased knowledge by 67% after each children's financial literacy training session
  • Empowered 25 children by opening savings accounts

Liberty Acres Dressage is a local small business in Anderson County that was started by an enthusiastic and determined, soon-to-be college graduate, who is the owner and operator of this full-service horse boarding and training facility which she hopes to grow into a successful business.

Our initiatives included:

  • Implemented financial, facility and operational improvements to optimize time and profits
  • Improve structures and grounds of the farm
  • Improve business processes and internal operations
  • Created long-term sustainability and projected growth plans
  • Implement cost savings plans
  • Establish wealth and health options
  • Predict recurring expenses and work loads
  • Optimized QuickBooks accounts for financial management
  • Conducted market research for competitive pricing for a youth after-school equestrian program
  • Conducted a customer satisfaction survey
  • Process optimization efforts freed enough time to conduct 1.5 additional riding lessons per day
  • Up to $15,750 increase in annual revenue
  • Addition of after school riding program will result in an increase of revenue valued at $36,000 in its first year and create a new job

Project Talitha Cumi (PTC) is a foster care ministry in La Esperanza, Honduras. Each spring our Enactus team travels to PTC in a partnership with PTC to create growth and sustainability for several different business ventures in order to help the girls of the ministry and the women of the surrounding community. PTC runs primarily on donations, but through the addition of these businesses, PTC is more self-sustainable.

Our initiatives included:

  • Increase coffee production and sales
  • Increase market awareness and market share
  • Develop curriculum and create lesson plans to increase business knowledge
  • Decrease inventory spoilage
  • Diversify product
  • 2 Interns stayed at PTC for 2 months during the summer of 2013 to assist in creation and set-up of 3 new business ventures: Café Cumi, Cumi Café, and Canasta Cumi
  • Taught age-tailored lessons on various business skills topics to girls at PTC
  • Provided PTC with a vacuum sealer, which resulted in no spoiled product
  • Provided a grinder to diversify product lines and reduce expenses
  • Performed multi-media marketing blitz including radio, social media, and newspaper advertising, and tasting events
  • Set up website to increase the access of Café Cumi Products
  • Restructured and streamlined budget sheets and daily accounting sheets
  • Improved the PTC bakery via aesthetic improvements and local marketing

Internships Fall 2013

You can view the list here



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