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Fortune 500 Company Turns to Anderson Students for Research

 

Fortune 500 Research Students

 

Anderson students recently got a rare “real world” experience in helping a major corporation develop a new “Green” initiative.   SYNNEX Corporation, a Fortune 500 company headquartered in Fremont, California, turned to Anderson University’s College of Business for students to assist in a marketing research project on environmental responsibility. The University’s College of Business has developed a strong partnership with SYNNEX whose information technology distribution division is located in Greenville, S.C.

SYNNEX asked that some senior business students assist in the development and deployment of a corporate program with the theme of environmental responsibility. Anderson’s College of Business created a market research course specifically to use as a platform for the students to complete the project. Senior business students Megan Ballentine, Kerry McJunkin, and Paige Quarles participated. “We got real experience in how the business world is structured, says Quarles. “Working with SYNNEX employees was very different from our professors. There was no question and answer time. We were given a job and expected to do it.”

First the students identified state, federal and international regulatory requirements for energy efficient products and services. The students also documented “green” program elements of the major IT hardware vendors.. The students tabulated data that will be used to respond and compete more effectively where energy efficiency and environmental responsibility are key factors. 

The students then provided the data to the SYNNEX information technology department to support design and development of a web-based program that will provide SYNNEX with tools and resources to enhance the application of energy efficient products and services.

Dr. Danny Rhodes, associate dean of the College of Business, mentored the students during the completion of the project. “This was a tremendous opportunity for our students to obtain practical experience in a fast growing area of business technology, he says. “The students’ superb work will also contribute to strengthening the partnership between our College of Business and SYNNEX Corporation.  It was a win-win situation for our students and SYNNEX.”



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