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AU student business group rebrands to reflect global expansion,
starts advisory board

One of Anderson University’s most recognized and active student organizations is changing its name as part of a global rebranding process.

The Anderson University Students in Free Enterprise (SIFE) team, which has held an important place on campus since its inception seven years ago became Anderson University Enactus on January 7, 2013. This rebranding is part of the global movement from SIFE to Enactus, to accommodate continued expansion of the program across the globe. Enactus is derived from the organization’s objective: to evoke entrepreneurial action to empower those in need.

“We are very excited about SIFE’s decision to rebrand to Enactus,” said Chase Heatherly, a senior marketing student and the team president. “We may have a new name, but our mission remains the same: to change lives in the Anderson community and abroad through the power of business.”

The AU Enactus group is one of the top teams in the United States. More than 70 students participate in the program, and complete up to seven projects in the Anderson community each year under the guidance of three faculty advisors. These projects assist local nonprofit entities, such as Anderson Interfaith Ministries, small businesses, and individuals in need.

AU Enactus has been recognized consistently for its work in the Anderson area, most notably being named the national champions of the Sam’s Club Environmental Sustainability Challenge for three consecutive years. At the National SIFE Exposition in May 2012, the AU Team was named one of the top 60 in the nation, placing it in the elite top ten percent.

As part of its efforts this year to involve members of the community in its work, the AU Enactus team is forming an advisory board, which will be comprised of local business and civic leaders. The advisory board’s first meeting will be held in March 2013.

Enactus invites all members of the Anderson University campus and Anderson community to get involved in its efforts. Questions or suggestions may be emailed to enactus@andersonuniversity.edu.

SIFE/Enactus is a global organization, consisting of more than 1,500 teams across 40 countries. The objective of Enactus is to prepare college students to become successful graduates, dynamic business people, and civic leaders. Enactus provides students opportunities to apply lessons learned in business courses to “real world” projects that provide sustainable solutions to issues facing their local communities.



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