Communication - Public Relations

Communication - Public Relations

Students who earn a bachelor of arts in Communication will be prepared to work in today's global communication network in a broad range of fields, including public relations and advertising, corporate communication, marketing and sales, as well as for churches and Christian ministries. The Communication Department offers two concentrations ā€“ public relations and digital media.

Public Relations

The Public Relations concentration gives students basic communication, public relations, and media production skills, which are supplemented with a set of advertising- and marketing-oriented courses taught by the Anderson University business faculty. Writing for a variety of editorial platforms ā€“ print and broadcast news, digital media (blogs, Websites, social media, corporate communication), and marketing ā€“ is emphasized. In addition, the public relations concentration encompasses course work in public relations research, crisis management, video production, and oral presentation.

Digital Media

The Digital Media concentration is designed for students who seek careers in traditional media (television, print, radio) as journalists and producers, as well as for students who wish to prepare for rapidly expanding opportunities in new media (digital marketing, social media, Web development). Students completing the digital media concentration will learn skills such as Web design, site development, scriptwriting, social media management, and video production. They may work in jobs related to Web analysis, content development, and digital editorial/blogging. Students in both concentrations have access to a media lab featuring leading software for video production, which is identical to that used by professional video producers around the world.

Gaining Experience

In addition to classroom studies, students can broaden their learning experience through projects that take them into the community. Whether through covering actual news, developing public relations projects for local organizations, or shooting video documentaries, students have many opportunities to apply their skills in real work-world situations. An internship that gives students the chance to work within their chosen concentration is required for graduation. Programs for study abroad are also offered.

Christian Influence

The world has a dire need for ethical communicators, and a degree in Communication from Anderson University gives graduates an opportunity to create an impact for Christ in the workplace. Media ethics and professional values based on Christian principles play a central role in the courses offered as well as in other activities such as internships, field trips and appearances by guest speakers.

Your Future as a Communicator

The degree in Communication is specialized enough to provide entry into specific job categories. For example, with the concentration in digital media, students may be qualified to blog for a social media outlet or to join a Web development team for an Internet startup company. Moreover, students with the concentration in public relations may move into a position as a copywriter for an ad agency or as a fundraiser for a hospital. On the other hand, the degree is broad enough to offer opportunities in fields as diverse as the legal profession, nonprofit organizations, and missionary work.

For more information about earning the Communication degree at Anderson University, email Department Chairman Robert Reeves at or telephone him at (864) 760-1146; Or email Associate Professor of Communication James Duncan at or telephone him at (864) 231-7559.