Marketing

Bachelor of Science in Business: Marketing

Marketing prepares a product for the marketplace and then promotes it to consumers. As a marketing major, you’ll acquire the experience to become a marketing professional – as part of a large marketing and advertising firm, as a media buyer for a boutique marketing agency, or as a key player in a marketing department.

Why AU?
Anderson University stands out from other universities for its ability to provide you with more access to educators who will help you develop as a student and marketer. Here’s what you can expect:

  • Smaller class sizes with one-on-one access to professors and instructors
  • Ability to apply classroom instruction in campaigns for real businesses
  • Professional portfolio development
  • Access to influential marketing leaders

Career Outlook
Studying marketing and advertising is more than just learning what books say. You’ll learn strategic innovation to identify key trends in the market that will help you determine how to develop new products. You’ll learn digital media strategies to help increase consumer engagement and brand awareness. And you’ll apply these skills to products as you design a live, interactive marketing campaign for a business assigned to you by your professors.

When you graduate from the marketing program, you’ll have the strategies, skill sets and experience that employers look for when they’re hiring. AU professors meet during the summers with marketing managers and agencies to find out what skills they’re looking most for in job candidates. With an eye on proving your value as a potential employee, you’ll graduate from the program with certificates in leading strategies, such as Google Analytics and HubSpot Inbound, as well as with a portfolio of professional projects to show employers.

You’ll also be able to network with local marketing professionals from local manufacturers, organizations and marketing firms through your professors and your work on campus.  

As a marketing major, you’ll be equipped for positions such as these*:

  • Advertising and promotions manager: $117,130
  • Marketing manager: $134,290
  • Social/Digital media manager: $56,770
  • Marketing campaign manager: $144,140
  • Digital marketing analyst: $51,400

 (*Source: Bureau of Labor Statistics)